文档介绍：U51050 Strategic Management 战略管理

Implementing Strategies: Management Issues
战略实施中的管理问题
Professor Sharon Moore
SGSM
1
Comprehensive Strategic Management Model综合战略管理模型
Vision
&
Mission
Statements
制定愿景和使命陈述
Chapter 2
第二章
External
Audit
外部分析
Chapter 3
第三章
Internal
Audit
内部分析
Chapter 4
第四章
Long Term
Objectives
建立长期目标
Chapter 5
第五章
Generate,
Evaluate,
Select
Strategies
制定,评价
及选择战略
Chapter 6
第六章
Implement
Strategies:
Marketing,
Fin/Acct,
R&D, CIS
战略的实施:
营销,财务/会计,
研发,计算机信息系统
Chapter 8
第八章
Measure &
Evaluate
Performance
衡量及评价业绩
Chapter 9
第九章
Implement
Strategies:
Management
Issues
战略的实施的
管理问题
Chapter 7
第七章
2
Management Issues管理问题
“You want your people to run the business as if it were their own.”
“应当使企业员工像经营自己的企业一样经营公司业务。“
—William Fulmer —
-威廉福尔默-
3
Management Issues管理问题
“A management truism says structure follows strategy. However, this truism is often ignored. Too anizations attempt to carry out a new strategy with an old structure.”
”管理的真理是架构跟随战略而形成。但是,这个真理往往被忽视。许多的机构总是尝试在旧的架构中去实施一个新的战略。“
—Dale McConkey—
-戴尔麦肯基-
4
Management Issues管理问题
essful strategy formulation
does NOT guarantee
essful strategy implementation!
成功的战略制定并不保证成功的战略实施
5
Management Issues管理问题
Strategy Implementation
—more difficult to “do” something
战略实施
-“做”起来更难
Strategy Formulation
—easier to say “going to do it”
战略制定
—说”将要去做“比较容易
6
Management Issues管理问题
Strategy Implementation 战略实施
Strategy Formulation 战略制定
Requires coordination among many persons 要对众多人进行协调
Requires coordination among a few individuals 只需对几个人进行协调
Requires motivation and leadership skills要求激励和领导才能
Requires good intuitive and analytical skills要求好的直觉和分析技能
Primarily an operational process
主要是一个运作过程
Primarily an intellectual process
主要是一个思维过程
Focuses on efficiency
注重效率
Focuses on effectiveness
注重效能
Managing forces during the action
在行动中管理运用力量
Positioning forces before the action
在行动前部署力量
7
Management Issues管理问题
Transition to Strategy Implementation
向战略实施的转变
Shift in focus to div