文档介绍：the corporate objectives for hp http://hpnow./vision-strategy/newhpway/
hewlett-packard
the corporate objectives for hp
profit
customer loyalty
growth
market leadership
leadership capabilities
mitment
global citizenship
To provide products, services and solutions of the highest quality and the greatest possible value to our customers, thereby gaining and holding their respect and loyalty. 
Underlying beliefs supporting this objective:
Our continued ess is dependent on increasing loyalty of our customers.
We must listen attentively to customers to truly understand their needs, then take the appropriate action.
Competitive total cost of ownership, quality and the way we do business drives customer loyalty.
customer loyalty
To achieve sufficient profit to finance pany growth, create value for our shareholders, and provide the resources we need to achieve our other corporate objectives.
Underlying beliefs supporting this objective:
Profit is the responsibility of all.
Balance of long-term and short-term objectives is key to profitability.
Profit allows us to re-invest in new and emerging business opportunities.
Profit is highly correlated to generating cash, which brings more flexibility to the business at a lower cost. 
Profit enables the achievement of our corporate objectives.
profit
To grow by continually providing useful and significant products, services and solutions to markets we already serve — and to expand into new areas that build on our technologies, competencies and customer interests.
Underlying beliefs supporting this objective:
There are more places we can contribute than we will be capable of contributing: we must focus.  
To be average in the marketplace is not good enough, we play to win.  
We must be or in our chosen fields.
market leadership
To view change in the market as an opportunity to grow; to use our profits and our ability to develop and produce innovative products, services