文档介绍：在电子商务环境下企业逆向物流管理模式研究
摘要
从整个供应链角度来看,完整的物流系统应包括正向物流和逆向物流,逆向物流作为物流学领域中的一个新的分支,其重要性越来越被认识。作为物流学中一个新的研究领域,逆向物流有很强的实际研究价值。特别是对电子商务企业而言,逆向物流管理是否有效决定着其是否能在激烈的市场竞争中生存下去。由于电子商务的网络虚拟性,电子商务的发展离不开逆向物流的支持,逆向物流和电子商务的融合己经成为不可逆转的发展趋势。本文就是通过对国内外有关逆向物流的文献研究以及对某医药企业电子商务逆向物流情况的实际调研,探讨了基于电子商务的企业逆向物流管理问题。
关键词:逆向物流;电子商务;层次分析法;博弈论
merce environment of Reverse Logistics Management
Abstract
From the perspective of the entire supply chain, complete logistics system should include forward logistics and reverse logistics, reverse logistics logistics field as a new branch, and its importance is increasingly recognized. Logistics as a new research in the field of reverse logistics has a strong practical research value. Especially for merce enterprises, the effectiveness of reverse logistics management determines whether it can in the petition in the market to survive. The virtual nature of merce, merce can not develop without the support of reverse logistics, reverse logistics and the integration of merce has e an irreversible trend. This paper is on domestic and international literature on reverse logistics and panies on an actual case of reverse logistics merce research, discusses merce business based on reverse logistics managemen
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Key words:Reverse logistics; merce; AHP; Game Theory
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1绪论 1
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2基础理论 3
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3基于电子商务的逆向物流运作模式分析及决策 6
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4基于电子商务的逆向物流系统设计 10
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5电子商务环境下设施逆向物流的战略选择 13
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:循环物流 14
:逆向物流技术 15
:逆向物流政策 15
6配送中心逆向物流ABC分析方法 15