文档介绍：Confidential & Proprietary Copyright © 2010 The pany
Cross-category Overview December2010 品类回顾 2010 年 12月
Copyright © 2010 The pany. Confidential and proprietary.
1
Macro Economy
Parameters
Quarter3 2010
2
Copyright © 2010 The pany. Confidential and proprietary.
GDP Growth vs. YA % 国内生产总值对比去年同期增幅%
Data source: National Statistics Bureau (Quarterly Update)
数据来源:国家统计局(季度更新)
National Total Retail Sales of Consumer Goods Value Growth vs. YA % 社会消费品零售销售总额对比去年同期增幅%
Data source: National Statistics Bureau (Monthly Update)
数据来源:国家统计局(月度更新)
National CPI 全国居民消费价格分类指数
Data source: National Statistics Bureau (Monthly Update)
数据来源:国家统计局(月度更新)
China Consumer Confidence Index 中国消费者信心指数
Source: Nielsen Consumer Confidence Survey (Quarterly Update)
数据来源:尼尔森消费者信心调查(季度更新)
I, CPI, FMCG Growth Rate vs. YA 中国消费者信心指数,物价指数,快速消费品增长率
Source: Nielsen Consumer Confidence Survey, Retail Measurement (Quarterly Update)
数据来源:尼尔森消费者信心调查/ 零售研究(季度更新)
3,258,526
3,106,509
3,289,014
Store Count (No. of Outlets)
Monthly FMCG ACV (Billion RMB)
- 5% 6%
20% 9%
- 4% 9%
- 7% - 0%
15% 7%
22% 9%
10% 9%
11% -1%
Modern Trade
现代渠道
Grocery
传统渠道
Others
其它
Grey: Growth / Blue: Growth
灰色:08年对比07年增幅/ 蓝色:09年对比08年增幅
Total City & Town Retail Market Development 全国零售市场发展
Modern Trade Development by Store Type 全国现代渠道不同店铺类型发展
88,439
106,329
115,415
Minimarket
小型市场
Supermarket
超级市场
Hypermarket
大卖场
CVS
便利店
MT - Store Count (No. of Outlets)
MT - Monthly FMCG ACV (Billion RMB)
20% 9%
8% 10%
18% 26%
23% 5%
7% 20%
22% 8%
15% 11%
25% 18%
27% -2%
15% 4%
Grey: Growth / Blue: Growth
灰色:08年对比07年增幅/ 蓝色:09年对比08年增幅
Copyright © 2010 The pany. Confidential and proprietary.
10
Retail Index(PRS3)
Cross-category Overview December 2010
品类回顾 2010年12月