文档介绍：红塔山品牌营销方案
of rural drinking water sources, protection of drinking water sources in rural areas by the end of th signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities 108 / 108
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
1．4研究方法和思路
1．4．1研究思路
1．4．2研究的方法
1．5论文的创新之处
第2章品牌管理决策的理论介绍
2．1品牌概述
2．1．1品牌的界定
2．2．2品牌的特征
2．2．3品牌的功能
2．2品牌管理决策
2．2．1品牌定位
2．2．2品牌名选择
2．2．3品牌开发
第3章红塔山的营销环境分析
3．1烟草行业的品牌管理决策现状
3．2红塔山简介及行业地位
3．2．1红塔山行业地位
3．2．2红塔山主打产品品牌
3．3红塔山的PEST分析
3．3．1PEST分析方法介绍
3．3．2红塔山的PEST分析
3．4红塔山的SWOT分析
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities 5 / 139
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
3．4．1红塔山的内部优势分析
3．4．2红塔山的内部劣势分析
3．4．3红塔山国内外机遇分析
3．4．4红塔山国内外威胁分析
第4章对红塔山的品牌管理决策现状及问题分析
4．1红塔山的品牌管理决策现状
4．1．1红塔山的品牌定位
4．1．2红塔山的品牌命名
4．1．3红塔山的品牌持有
4．1．4红塔山的品牌开发
4．2红塔山的品牌管理决策存在的问题
4．2．1红塔山品牌定位问题
4．2．2红塔山品牌开发问题
第5章红塔山品牌管理决策新建议
5．1品牌定位的新建议
5．1．1红塔山品牌定位应与经营类别保持高度一致
5．1．2红塔山差异化品牌定位
5．1．3红塔山品牌定位要与渠道经营相结合
5．2品牌开发的新建议
5．2．1品牌个性化，红塔山启动品牌再造
of rural drinking water sources, protection of drinking water sources in rural