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十年考研英语真题页.doc

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十年考研英语真题页.doc

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文档介绍:十年考研英语真题页
十年考研英语真题页
十年考研英语真题页
1995年英语试题
Section ⅠUse of English
Sleep is divided into periods of so-called REM slee to increase demand it ensures an increased need for labor, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television licence would need to be doubled, and travel by bus or tube would cost 20 per cent more。
十年考研英语真题页
十年考研英语真题页
十年考研英语真题页
And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy。 Apart from the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once。 If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
Advertising does more for the material benefit of the community than any other force I can think of.
There is one more point I feel I ought to touch on. Recently I heard a well—known television personality declare that he was against advertising because it persuades rather than informs。 He was drawing excessively fine distinctions。 Of course advertising seeks to persuade.
If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive—advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
十年考研英语真题页
十年考研英语真题页
十年考研英语真题页
11。 By the first sentence of the passage the author means that____.