文档介绍：招商总结-培训课件
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang tion tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
医药生产厂家位于中间的是医药经销商和代理商最庞大的塔底是众多的消费者从经济学的角度讲就是医药市场是供不应求换言之需求旺盛所以招商工作相当的容易 再来看现在的市场行情漏斗情况刚好相反医药生产厂家位于漏斗顶部销售商代理商位于中间而漏斗底部最小的部分恰恰是消费者我们医药招商人员现在面临的问题是广告费越来越高收视率越来越低行业部门监管越来越严格消费者越来越不买账这些问题的凸显都导致医药招商工作越来越难做 2招商不难 上面我们分析了医药行业的现状得出医药招商难的结论现在又说招商不难岂不是矛盾了吗我们讲招商不难主要体现在以下几个方面 A医药市场的需求并没有萎缩中国幅员辽阔众多农村和山区缺医少药的现状在短时间内部可能改变老百姓食五谷杂粮总还要生病生病就需要药品医药市场的需求并没有改变市场有需求医药市场就会有商机有商机招商就不难 B市场呼唤创新的营销模式 由医药行情的漏斗状我们知道消费者越来越不买账导致招商工作有难度消费者的不买帐不是代表市场需求的萎缩而是消费者对药品的公信度降低了所以市场呼唤的是有创新能力的营销模式这种新的营销模式必将激发市场的需求重新建立消费者对