文档介绍：视觉传达设计广告设计
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliangto 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
济广告
经济广告包括商品及服务广告，企业形象及公关、文化、娱乐广告
非经济广告包括公益广告、社团活动广告、节日广告、政府公告以及个人启事广告等。
第三节 现代广告的功能与社会责任
广告的基本功能在于通过宣传媒介，向用户和消费者介绍某种产品或服务的内容，并诱发人们的需求欲望，进而达到促进产品或服务的销售以及指导消费的目的。
广告的其它功能则是在传播过程中所产生的“副产品”。
广告的功能总体来讲有以下几个方面的体现：
广告主要针对两大消费群体：一种是看了广告才会买的人，广告的任务是诱导；另一种是不看广告也会买的人，广告的任务是告知。
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on