文档介绍：摩拜单车商业模式分析英语
Description of the contents
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-
-now
Exploration
摩拜单车商业模式分析英语
Description of the contents
-
-
-now
Exploration
Growth
Expansion
Development Stages
period:
Choose Shanghai as the first operating city; occupy the market; test operation mode; meet the needs of people traveling bicycles.
period:
Achieve the user size and order size of the steady growth; increase the running of the bicycle, occupy more market share.
period:
Add a second operating city of Beijing;
create product reputation; get massive new users, build product barriers; provide a high-quality user experience.
Market
Size
Government 
Support
User needs
By 2019, Market Size 163 million for million users.
Bicycle Rental Market
Facilitate the convenience of users.
The last mile
A absolutely GREEN transportation.
Environmental Friendly
Stable and reliable
They design/manufacture bikes themselves
Easy parking
Just find a sidewalk
by street.
Low cost
Cheapest means for short distance transportation
Easy to use
Unblock by scanning
QR code
Competitive Analysis
users quality
Damage to the bicycle
user experience
Uncomfortable ride
Urban road conditions
Very few city suitable for riding
Profit model
High Cost and how to make money
Challenge
Entrepreneurial model of Mobike
Products are fundamental
Competition from the product itself
“Hard-connected” opportunities
Manufacturing + public service
Entrepreneur’s determination
Overcome difficulties
summary
Intellectual Property Distribution of Mobike
Environmental
protection
Internet+
Customer
demand
Enlightenment for Shanghai electric center academe
The energy crisis and environmental pollution leading to the demand of new ener