文档介绍：价格策略第一节影响企业定价的因素第二节企业定价的主要方法第三节价格调整的策略第四节价格变动策略 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 第一节影响企业定价的因素内部因素: 营销目标营销组合成本定价组织定价决策外部因素: 市场和需求性质竞争其他环境因素 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 一、企业的营销目标?。?。?。?。?。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 二、企业的营销组合策略?三、产品成本固定成本?产品成本可变成本?二者之和即产品的总成本 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. (百台) 10 短期单位成本曲线在固定规模工厂中,不同日产量下单位成本的变化 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 单位成本10203040 日产量(百台) 在不同规模工厂中,单位成本的变化长期单位成本曲线短期单位成本曲线 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 0 2 4 6 8 101000 2000 3000 4000 累计生产量(百台) 单位成本 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copy