文档介绍：商业计划书英文模版
IndustryandMarketSummary.
TheBusinessOpportunity.
AsummaryoftheInnovation.
BusinessStrategysummary.
MarketingandSales.
.FundsRequired.
FinancialSummary.
MissionStatement(1-3page)Thepurposeofthissectionistoprovidethemissionandvisionofthecompany.
Thissectionshouldinclude:
?Whoweare
?Whatwedo(product/service)
?Howwedoit(technology)
?Forwhomwedoit(customersegment,needs)
dateof
?Vision
?Companybackground(ifrelevant)including
establishment,financialandmarketingachievements,etc.
IndustryandMarketplaceAnalysis(4-6pages)Thepurposeofthissectionistoprovidetheinvestorwithbackgroundontheindustryanditsgrowthpotential.
DescriptionoftheIndustryandMarketThissectionshouldincludethefollowing:
?Descriptionoftheindustry
?Industrysizetoday(in$andorunits).Forecastedindustry
sizein3-5years?Whatarethemajordriversforgrowth?Forexample,areproductsbecomingmoreaffordable,easier-to-use,faster,
greaterperformanee?Isthereincreasedawarenessabouttheindustrythatmightbedrivinggrowth?Ispositiveuserexperieneedrivinggrowth?
?Whattrendsareemergingintheindustry?Forexample,are
therestandardsintheindustry?Aretherenewtechnologies
comingout?Arebigcompaniesbecominginterestedintheindustry?Isthereatendencytowardsconsolidation?Whereisthemarketheading?
?Industry'svaluechain(adiagramisrecommended)CustomersandMarketSegmentation
?Howisthemarketsegmented?Byprice,application,etc.?
Whatisthesize,thegrowthrateandtheneedsofthetargetedmarketsegment?
?Whoareyourimmediatecustomers,whoaretheendusers?
CompetitionThepurposeofthissectionistopresentfactorsthatinflueneecompetitioninyourindustry,topresentwhoyourmaincompetitors(orcompetitors'groups)areandyourstrengths/weaknessesvis-a viseachcompetitor(orgroup).
Whatarethecrucialcompetitivefactorsinyourindustry?Price,reliability,compliancewithstandards,installedbase,t