文档介绍：Visioning for Innovation -
How Firms Inject Knowledge about the Future
into Innovative Activities
lwan von Wartburg Thorsten Teichert Katja Rost
Institute for Innovation Manage- Institute for Innovation Manage- Institute for Innovation Manage-
ment, University Bern ment, University Bern ment, University Bern
Bem, CH-3012, Switzerland Bern, CH-3012, Switzerland Bern, CH-3012, Switzerland
iwan.******@ ******@ katja.******@
processes for visioning. It is followed by a revision of the
ABSTRACT
challenges posed by the management of radical innovation.
Developing radical or disruptive innovations requires the
We then present a pilot survey study and apply the results
meshing of actual sophisticated technological and market
to the hypotheses inferred from the conceptual discussion.
knowledge with visions about the future. Both, knowledge
We finish with a summary andan outlook
reuse (exploitation) and the search for new knowledge
(exploration) in order to create new products are taking VISIONING FOR INNOVATION
place in an ambiguous world and require certain types of “Visioning for innovation” is a firm’s bridging capability
sensemaking dynamics to be essfully executed. This between the envisioned techno-market conditions in the
paper presents a conceptual framework of visioning for future, i.