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世界商业广告史论文.docx

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世界商业广告史论文.docx

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文档介绍:世界商业广告史论文
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang efense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
联合发起组织过“中国广告公会〞,它是我国广告史上最早与世界广协有联系的唯一全国性广告机构。
从五四运动至30年代前后,民族工商业经济与洋货展开了剧烈的竞争,使广告开展到一个兴盛的阶段。现代广告不仅是民族资产阶级与帝国主义在经济领域展开斗争的工具,而且在一定程度上推动了商业经济的开展。五四运动前后,具有初步共产主义思想的先进分子创办了许多刊物,除政治宣传之外,也开展广告宣传,提倡国货,抵抗洋货。本时期广告事业开展的主要标志在于媒介的多样化和广告公司的兴起,以及广告的研究和教学开始引起重视。
五四运动前后的广告:
报刊广告持续开展。广告种类已从商务广告扩展到社会、文化、交通等其他用途的广告,广告在报纸版面中的地位急遽上升