文档介绍：,(September2000)–369©ImperialCollegePressTHEMANAGEMENTOFINNOVATIONPROBLEMJOHNSTOREYTheOpenUniversityBusinessSchool,TheOpenUniversity,WaltonHall,MiltonKeynes,MK67AA,epted17April2000Thevitalimportanceofinnovationintoday’,,thereisandhaslongbeenaperceived“innovationproblem”-level(suchasatendencytowardsshort-termism)tothemicro-level(includingpersonalitytraitsandteamcharacteristics).Thisarticlereportstheresultsfromanewextensivestudywhichaddressesthe“problem”byattendingtotheperceptions,assumptions,interpretationsandcognitionsofmanagers—;:innovation,management,problemsIntroduction“Innovateordie”isoneofthemantrasoftoday’,economists,consultants,,inthecontextofthenew“knowledgeeconomy”,,forexample,petitivenessWhitePaperconstructeditsanalysisaroundtheconceptofaneconomybasedonknowledge,intellectualcapitalandtheneedforinnovation(DTI,1998).TheideahasinternationalcurrencyandastatementbyTushmantypifiesthemood:“Intoday’sbusinessenvironment,thereisnoexecutivetaskmorevitalanddemandingthanthesustainedmanagementofinnovationandchange…paniesmustcreatenewproducts,servicesandprocesses…theymustadoptinnovationasawayofcorporatelife”