文档介绍：淮北师范大学 2011 届学士学位论文移动电子商务的应用与发展趋势分析学院计算机科学与技术学院专业电子商务研究方向移动电子商务学生姓名卢探探学号 20071203024 指导教师姓名闻波指导教师职称讲师 2011 年5月5日 I 移动电子商务的应用与发展趋势分析卢探探淮北师范大学计算机科学与技术学院 201 1 届毕业生指导教师:闻波讲师摘要:现今 带动的传统电子商务步入高潮, 已经使人们感受到互联网所带来的便利和乐趣。而移动电子商务因其快捷方便、无所不在的特点,为未来电子商务发展带来一个新的方向,并开始显示出良好的发展前景。移动电子商务能完全根据消费者的个性化需求和喜好进行定制,设备的选择以及提供服务与信息的方式完全由用户自己控制。通过移动电子商务,用户可随时随地获取所需的服务、应用、信息和娱乐。同时还可以在自己方便的时候,使用智能电话或 PD A 查找、选择及购买自己满意的商品和服务。采购可以即时完成,商业决策也可以随时实施。本文通过分析归纳移动电子商务的概念及特点,来寻找移动电子商务应用背后的相关技术支撑,从而探讨在相关技术基础上形成的商业模式,并针对每一种具体的商业模式,探索移动电子商务的具体应用。最后根据移动电子商务的发展情况及发展环境,对移动电子商务的发展趋势作出预测。关键词:移动电子商务;商务模式;互联网;无线通信 II Mobile merce application and development trend analysis Lu Tantan School puter Science & Technology 2011 Graduates of Huai b ei No rmal University Supervised by Wen Bo, Instructor Abstract: The modern -driven merce into the traditional climax, so that people feel the has brought convenience and fun. The mobile merce because of its fast and convenient, ubiquitous features for the future development of merce has brought a new direction, and beginning to show good development prospects. Mobile merce can be fully based on the consumer's individual needs and preferences to customize the choice of equipment and the provision of services and the way information is controlled entirely by the user. Mobile merce, users can access the services they need anytime, anywhere, applications, information and entertainment. But also in their own convenience, using smart phone or PDA to find, select and purchase their satisfaction with the goods and services. Procurement can pleted immediately, business decisions can be implemented at any time. This paper analyzes the concept of induction and characteristics of merce, mobile merce applications to look behind the scenes technical support, so as to explore related technology formed the basis of the business model, and for each specific business model, exploring mobile merce Specific application. Finally, according to the development of mobile merce and development enviro