文档介绍：Agenda 内容
Who is ACNielsen and her Core Value
Challenges in Retaining Talent
HR Strategy in Talent Management
Foster Talent Management Culture
Knowledge Management
Conclusion
Who is ACNielsen? 谁是AC尼尔森?
The global leader in market research, information and analysis to the consumer products and services industries
An established brand of 80 years in market research
More than 9,000 clients in over 100 countries
AND...
Our History
Founded in 1923
Retail Tracking, Consumer Information and Media Measurement
Merger of VNU and ACNielsen in Feb 2001
A pany - headquartered in herlands, annual revenue of more than US$ billion
Who is ACNielsen? 谁是AC尼尔森?
AND...
Global Leader in Market Research
The Americas 30% of employees
EMEA 44% of employees
Asia Pacific 26% of employees
38,000 Employees Worldwide 全球3万8千多员工
The Americas Schaumburg, Illinois
Europe, Middle East and Africa Waterloo, Belgium
Asia Pacific Hong Kong
...And a worldwide reach to meet our customers’ needs … 满足客户的全球业务需要…
ACNielsen Philippines
ACNielsen Deemar
ACNielsen China
ACNielsen Korea
ACNielsen Japan
ACNielsen Taiwan
ACNielsen Hong Kong
ACNielsen Australia
ACNielsen Malaysia
ACNielsen Singapore
ACNielsen Vietnam
ACNielsen India
ACNielsen Indonesia
ACNielsen New Zealand
ACNielsen
Myanmar Project
ACNielsen in Asia Pacific AC尼尔森在亚太地区
ACNielsen in Greater China
AC尼尔森在大中华区
Operating in Hong Kong since 1964
Leading marketing pany
Core services
Customised Research
Retail Measurement
Consumer Panel
Media Measurement
Offices in HK/BJ/SH/GZ/SZ/CD
More than 900 full-time staff associates
We measure what is sold to consumers 我们研究出售给消费者的是什么?
Retail Measurement Services
Provides clients information on actual purchases, market shares, distribution, pricing, etc.
Available in over 80 countries
We measure who buys and from where 我们研究是谁人,从哪里购买?
Consumer Panel Services
Insights into purchasing dynamics
Who is buying?
What are they buying?
Where do they shop?
How do they pay?
Panel Si