文档介绍：徐州波斯登羽绒服消费者市场调查研究报告
徐州波司登羽绒服消费者市场调查研究报告
of rural drinking water sources, protection of drinking water sources ining water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities4
摆渡人
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
一、摘要
，同时面临着全球经济危机的寒流；
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3. 本次调研采用问卷和深入访谈相结合的方法。
二、调研背景
随着冬季气温升高以及时装与休闲品牌介入，人们对时尚诉求越发强烈，必将带动羽绒服时装化开展进一步加强。徐州羽绒服市场环境是复杂的，消费者消费心理是多样化的，这就要求产品进行更专业化复杂交叉细分，使生产的产品能够最大化的满足各类消费者的需求。
面对金融危机和暖冬双重“寒流〞袭击的现实环境，众多羽绒服行业大品牌开始做产品多元化的战略准备。品牌所延伸的方向也要适应市场需求，适应消费者心理，巧妙利用产品间的美好联想，防止产品间的不利影响，以更科学地实施品牌延伸战略。
徐州羽绒服市场竞争剧烈，每到年底，徐州各大商场都会举行大型羽绒服促销活动。雅鹿、波司登等羽绒服品牌也曾举行过屡次促销活动，并邀请各界明星吸引人气。波司登作为主力品牌，更应通过市场调查，进一步了解消费者的心理趋势，从而提高自己的竞争优势。
徐州波司登羽绒服消费者市场调查研究报告
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities6
摆渡人
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
三、调查目的及内容
目的：；
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3