文档介绍：16 年第二套真题听力 Conversation One 对话一 W: So Mike, you managed the innovation project at CucinTech. 女: 迈克,你在 CucinTech 公司负责了一个创新项目。 M: I did indeed. 男: 是的。 W: Well then, first, congratulations! 女: 那么,首先,祝贺你! It seems to have been very essful. 这个项目看起来很成功。 M: Thanks, yes. I really helped things turn around at CucinTech. 男: 谢谢,是的。我真的帮助 CucinTech 扭转了局面。 W: Was the revival in their fortunes entirely due to strategic innovation? 女: CucinTech 命运的逆转是否完全归功于战略创新? M: Yes, yes I think it was. CucinTech was pany who were very much following the pack, doing what everyone else was doing, and getting rapidly left behind. 男: 是的,我认为是这样的。 CucinTech 以前只是一味地随大流,重复别人的做法,所以很快就落在了其他公司的后面。 I could see there was a lot of talent there, and some great potential — particularly in their product development. 我看到公司有很多人才并且公司存在巨大的潜力——尤其是公司的产品研发。 I just have to harness that somehow. 我只需要采取某种方法来治理公司就可以。 W: Was innovation at the core of the project? 女: 这个项目的核心就是创新? M: Absolutely. If it doesn't sound like too much ofa cliche, our world is constantly changing, and it's changing quickly. 男: 当然了。这听上去不太像陈词滥调,我们的世界在不断快速地变化。 We need to be innovating constantly to keep up with this. 我们需要不断创新,以跟上时代的步伐。 Stand still, and you're lost. 停滞不前就等于落后。 W: No stopping to sniff the roses? 女: 难道都不能稍作停歇吗? M: Well, I'll do that in my personal life, sure. 男: 在我的个人生活中,我可能会稍作停歇。 But as a business strategy, I'm afraid there's no stopping. 但是在商业策略中,我恐怕是不能停歇的。 W: What exactly is strategic innovation then? 女: 策略创新到底指的是什么? M: Strategic innovation is the process of managing innovation, of making sure it takes place at all levels of pany, and that it's related to pany's overall strategy. 男: 策略创新是管理创新的过程, 要确保在公司里全面展开, 策略创新还与公司的总体战略相关。 W: I see. 女: 我明白了。 M: So, instead of innovation for innovation's sake and new products being created simply because the technology is there, 男: 所以, 策略创新不是为了创新而去创新, 也不是简单地生产新的产品, 因为科技就可以做这些事情, pany culture must switch from these point-in-time innovations toa continuous pipeline of innovations from everywhere and