文档介绍：……………………………………………………………最新资料推荐…………………………………………………
……………………………………………………………最新资料推荐…………………………………………………
最新精品资料整理推荐，更新于二〇nalysis of the present situation and the development of the Frestech channel existing problems, I systematically analyze Frestech marketing and put forward Frestech to optimizing strategy of marketing marketing channels in home appliances. The paper points out that household appliance enterprises should practice many—faceted and short sale channel pattern，it should mainly practice the pattern of collaborating with chained household appliance business and the pattern of directly supply and distribution，complemented with the traditional pattern of regional agent and the future pattern of distribution by net，The channel member should ally and cooperate in distribution and logistics and e—business，set up upright and level channel system to acquire professional and large-scale benefit．The paper also points out the importance of shortening sale channel and mastering the retailer terminal，and suggests that the household appliance enterprises practice logistics system and DRP (distribution resources plan) to communicating smoothly with the channel member and set up agile supply chain．It aims to provide a more practical within the framework of the reference, and promoting the healthy development of home appliance market for ascension, home appliance enterprise marketing competition strength approach.
Key words：household appliance，Frestech，marketing channels，pattern shorten
目 录
摘要 I
ABSTRACT II
1 概述 1
问题背景与研究内容 1
家电行业的发展概况 2
2 家电产品的营销渠道建设发展概况 3
营销渠道的构建理论 3
营销渠道的定义 3
影响营销渠道选择的因素 3
营销渠道的结构 4
构建营销渠道的步骤 4
家电市场营销渠道建设现状 5
家电行业的市场现状 5
家电营销渠道的演变 5
家电行业的营销渠道模式及优劣势分析 6
3 新飞家电营销渠道现状分析与策划管理 8
新飞家电发展现状 8
新飞家电营销渠道建设存在的问题 9
营销渠道的透明度低 9
营销渠道的适应性不强 9
营销渠道成员界限不明 9
营销渠道运行效率低 9
营销渠道的可控性不强 9
新飞家电营销渠道的环境分析 10
新飞家电