文档介绍:消费者行为分析作业
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
Nicosia
1966
消费,即是以非销售为目的的购置行为
Engel,Kollat
&Blackwel
1973
狭义是“为获得和使用经济性商品和效劳,个人所直接投入的行为,其中包含导致及决定这些行为的决策过程〞,而广义是“除了消费者行为之外,还有非盈利组织,工业组织及各种中间商的采购行为〞
Pratt
1974
消费者行为,是指决定的购置行动,也就是以现金或支票交换所需的财务或劳务
Williams
1982
一切于消费者购置产品或劳务过程中有关的活动、意见和影响,即是消费行为
Peter&Olson
1987
人们在他们的生活交换过程中,对于认知、行为及环境结果的动态交互作用
Schiffman&
Kanuk
1991
消费者为了满足需求,所表现出案例对于产品、效劳、设想的寻求、购置、使用、评价和处置等行为
Engel,Miniard&
Blackwell
1993
消费者在取