文档介绍：红塔山品牌营销方案
of rural drinking water sources, protection of drinking water sources in rural areas by the end of thation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities 4 / 154
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
目录
1．1研究背景
1．2研究目的和意义
1．2．1研究目的
1．2．2研究意义
1．3国内研究动态
1．3．1烟草企业的理论研究动态
1．3．2品牌管理理论研究动态
1．3．3品牌管理的实践
1．4研究方法和思路
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities 5 / 154
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
1．4．1研究思路
1．4．2研究的方法
1．5论文的创新之处
第2章品牌管理决策的理论介绍
2．1品牌概述
2．1．1品牌的界定
2．2．2品牌的特征
2．2．3品牌的功能
2．2品牌管理决策
2．2．1品牌定位
2．2．2品牌名选择
2．2．3品牌开发
第3章红塔山的营销环境分析
3．1烟草行业的品牌管理决策现状
3．2红塔山简介及行业地位
3．2．1红塔山行业地位
3．2．2红塔山主打产品品牌
3．3红塔山的PEST分析
3．3．1PEST分析方法介绍
3．3．2红塔山的PEST分析
3．4红塔山的SWOT分析
3．4．1红塔山的内部优势分析
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
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