文档介绍：Initiative Advertisement 创意广告 Diana 121313040011 Origin ?“ Advertise ” comes from Latin, which means “ shout here and there ”.? It is said that the Roman businessmen hired someone to shout in the street, which could attract people to their shops. ? The first advertising board appeared in Broadway, New York. What is Initiative ads ? ? Initiative ads is a form of ads , which is full of creativity. ? Creative ads are initiated to create some ideas that are usually beneficial to the society, can help the business grow, or are good for the product sell. Where can We See Initiative Advertisement ? Type Type ? Public – Welfare Adve rtisement ? Product Adv ertisem ent ? Brand advert ising ? Concept adver tising The Type of Creat ive Adv ertising Story Story Exaggeration Exaggeration Association Association Surprise Surprise Irony Irony Funny Funny Characteristic ? Originality ? Artistry ? Interesting ? Permeability LOGO mentary ? I only have eyes for you. — Pure water ? No business too small, no problems too big. — IBM ? Hiring female secretary: looks like subdebutante ( ) , thinking like a grown ( adj. 成年的) man, handles matters like mature lady, works like a donkey ( ) ! “ mentary ? A traffic safety advertising - "please remember, god is not perfect, it prepared spare parts to a car, but human have no. “? A beauty salon advertising - "please don't chat up with just out of the woman, maybe she is your grandmother. “ Let us enjoy some creative ads! Initiative ads LOGO