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成都信息工程大学
国际市场营销导向对企业产生的影响
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titive environment) to carry out international marketing will have to carry out in more than one country are not familiar with marketing environment, as well as by domestic macro marketing environment influence, it can be seen facing the international marketing environment more complex.
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Significance of International Marketing
Actively carry out international marketing for the enterprises to carry out marketing, can seek a wider market, expand product sales business: First, greater returns through the sale, the second is through the expansion of sales to expand production scale and reduce product unit costs, gain economies of scale.
Actively carry out international marketing, to enable enterprises to join the fierce competition in the international market to go, we can hone the development of production capacity of enterprises, speed up technological progress, improve the management level, to accelerate business growth and expansion. For our country this is a developing country, to join WTO pressure on many companies is not only power, both challenges and opportunities in China's modernization process, to encourage domestic enterprises to actively carry out international marketing, to participate in international competition, You can work