文档介绍：-
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大学
本科毕业论文
大通证券互联网金融开展探讨
院别经济与管理学院
专业金融学
班级金融162
** 9
**丹
指导教师郭鹏

摘要
互联网与金融业相互渗透浩然成为了开展的必然趋势，互联网金融在金融业开展过程中占据着越来越重要的地位，券商作为金融行业的重要组成，也必将受到互联网的影响。
本文分为三个局部：开展互联网金融的重要性、开展面临的问题、针对问题给出的建议。第一章通过互联网为金融业带来的巨大技术变革、互联网对金融的影响、互联网金融对券商的影响说明券商开展互联网金融的必要性。第二章通过对互联网金融的特点、传统金融的弊端分析券商开展互联网金融面临的问题。第三章针对所发现的问题进展逐一分析并给出建议。
关键字：券商、互联网金融、长尾用户、新增长点
ABSTRACT
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The Internet and the financial industry mutual penetration Hao Ran has bee the inevitable trend of development, the Internet finance plays a more and more important role in the process of development of the financial industry, securities panies as an important ponent of the financial sector, will also be affected by the impact of the internet.
This paper is divided into three parts: face the importance, development of Internet financial development problem, to solve the problem of the advice given. The first chapter through the Internet for the financial industry bring enormous technological changes, the Internet influence to finance, financial firms to illustrate the influence of the Internet securities development of Internet financial necessity. The second chapter through analyzing the characteristics, the Internet Financial weaknesses of traditional financial analysis brokerage development of Internet financial problems. The third chapter according to the problems found by analysis and remendations.
KEY WORDS:Internetfirms,financial,long taileduser,newgrowth point
目录
一、互联网金融概述6
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〔一〕互联网金融的特征6
〔二〕互联网金融与传统金融的比照6
〔三〕互联网金融对传统金融的冲击7
〔四〕大通证券参与互联网金融的必要性7
1、互联网金融是新的业绩增长点7
2、券商难以脱离互联网金融开展8
3、大通证券开展互联网金融的优势9
二、大通证券互联网金融开展中面临的问题10
〔一〕互联网金融如何有效效劳大客户10
〔二〕马太效应困境10
〔三〕券商的路径依赖不易改变11
〔四〕风险管理困难12
〔五〕人才紧缺团队建立困难12
三、大通证券开展互联网金融的建议14
〔一〕脱离拜托惯性思维、关注长尾客户14
〔二〕注重产品创新14
〔三〕多形式运营16
〔四〕提高全面风险管理水平16
〔五〕外聘与自建