文档介绍：广州奥美财务培训
O&M Guangzhou Finance Training
Finance Training
Objectives of the training:-
K – Knowledge
How do we make money / lose money
What is the cost / profit standard
Industry
O&M
What can you do to help improve our
profitability
S – Skill
How do you know your client’s profitability - capacity plan, analysis of contribution margin
A – Attitude
We are businessman / businesswoman
Everyone has a role in helping pany
profitable
Finance discipline is part of our profession
Finance Training
The Business
Make Money for Today
Our business by its nature is Short-term
我们生意的特质是相当短期的
I’m not talking about brand building ...…rather how business decisions need to be made
这里指的不是品牌的建立,而是指在我们的营运
中各种管理决策如何形成。
e and go, reduce/cut budgets with little to
no notice
客户来来去去,删减预算的动作突如其来。
Billing cuts in the 4th qtr mean we are effectively
working for free
在第四季删减预算意味著我们的工作是免费的
We do not manufacture a product, our capital is
our people
我们并不制造产品,我们的资产就是人
e and go ( high turn-over )
员工也是来来去去的
Make Money for Today
Make Money for Today
Constantly changing business landscape does not
allow us to accept under-performing operations
面对著如此大的变化,不获利的营运是无法被接受
Service businesses are expected to show consistent earnings growth.
服务性的公司必须要有持续获利的成长
创业的精神
The Entrepreneurial Approach
Entrepreneurial Approach
If it was your business, you would not:
如果这是你的公司,你一定不会∶
be satisfied just getting by ... you want to make money!
因损益平衡而满意,
Pay people to sit and wait for new revenues
让你的员工坐著等新生意上门
negotiate contracts that were unprofitable
接受无法获利的合约
invest in training employees who leave for better opportunities
投资於训练员工,他们却离开去寻找更好的机会。
make long-term binding mitments
that are not supported by e …
做一些长期财务的承诺,而却是没有收入的支持。
provide services to the client which the client would
not pay for
免费提供服务给客户。
Entrepreneurial Approach