文档介绍：The Convergence of Consumer & Financial B R A N D I N G A Silicon Valley Perspective
Holland Carney
President
. Western Region
Alexander Ogilvy PR Worldwide
Consumer & Financial
“WALL STREET is bombarding the public with an unprecedented marketing blitz -amplified by the news media. The result: Investing is ing a high-risk sport”
Everybody’s an Investor!
Wall Street advertising zoomed 95% last year to $ billion--3 times what it was 5 years ago
The percentage of investors investing online TRIPLED from 1998 to 1999
48% of Americans own stock today
Investors now hold an average Nasdaq stock for 5 months, vs. 2 years a decade ago
Buy mendations outnumber sells by 72 to 1. The ratio 10 years ago was 10 to BC is to investors what ESPN is to sports fans!
NASDAQ
NASDAQ has e a global consumer marketing medium.
“Correction”
Bull Vs. Bear
“Slump”
“Much Needed Correction”
“Crash”
“Temporary setback”
“Burst Bubble”
My 15-Year Old Brother
Will only consume Pepsi products because he owns Pepsi stock
My 78-Year Old Grandmother
Bought her first stock because she regularly buys the products and already has a deep brand relationship.
Brand Loyalists = Shareholders
Stock Losers = Unhappy Customers