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房地产市场调查方案.doc

上传人:玉玲珑 2022/4/29 文件大小:2.01 MB

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文档介绍:房地产市场调查方案
of rural drinking water sources, protection of drinking water sources in rural areas by the end of thces in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
:南昌市青山湖区
:南昌市青山湖区知名楼盘、南昌市青山湖区大众群体
五、调研方法及步骤
一:第一种 
  
⑴楼盘调研 
①实地调研  。
⑵消费者调研
 随机抽样调查法 
 
 ⑴确定调查内容 ⑵确定目的 ⑶确定范围 ⑷确定对象 ⑸确定调查计划  ⑹调查实施流程 ⑺现场实地调查 ⑻资料处理  ⑼编辑整理信息资料 ⑽数据分析  ⑾评估反馈  ⑿对所有的信息进行归档存储,以便日后需要时查阅 ⒀撰写市场调查报告  
①收集相关的信息资料, ②设计调查问卷 
根据调查目的,列出调查所需收集的信息 
  
、难易程度,题型(单选,多选,判断题)
:选择一些被访者作调查问卷的初步测试,然后集体讨论
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
of rural drinking water sources, protection of drinking water sources in rural areas by the end of the delimitation of the scope of protection, complete with warning signs, isolating network protection facilities
二:第二种
1.网络调查法
通过电脑网络进行一些基本资料收集,了解楼盘的概况。
2.亲临现场调查法
是剖析价格组合即产品的单价、总价和付款方式。市场中,往往有许多价格方面的促销活动,但万变不离其宗,其最终依旧归结于价格组合的三方面。剖析价格组合并了解其运用策略是市场调查最吸引人的地方。
(1):单价:分为最低单价 最高单价 平均单价
主力单价:是指所占建筑面积比例最高的单元,所标定的销售单价,是我们判断楼盘客户定位的关键。 单价基本上是地段远近、产品品质等各种因素的综合反映,是衡量比较一个