文档介绍：: .
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.................................................... 115、 市场与竞争分析................................................... 12
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5丄1国际宠物市场状况.............................................. 12
5丄2国内宠物市场状况.............................................. 12
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rh场定位...........................................................15
— SOWT分析..... ....................................... 17
6、 营销策略........................................................... 18
定价策略 (PricingStrategy).................................................. 18
销售策略(Distributing Strategy)............................................ 19
63 产品策略(Product Strategy)......................................................... 20
推广策略｛Promoting Strategy)..................................................................................20
6. 4. 1前期：广告宣传、服务促销一-扩大知名度...................... 20
2中期：会员制、优惠活动—维持客户.......................... 21
6. 4. 3长期：多元化的宣传----扩大客户群............................ 22
7、 前期准备..........................................................23
7A设备与备货........................................................ 23
设备................. 23
7丄2货物........................................................... 23
7丄4进货价格.......................................................