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--------------------------------------ertiser can be a company selling a product like
electronics, airline tickets, clothing or car parts, or an advertiser could also be an
insurance company selling policies. The most important thing to remember is that you are
an advertiser if you are ready to pay other people to help you sell and promote your
business.
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3) 消费者（consumer）：特指从联盟处点击到达商家页面完成购买或注册等行为的人。
The consumer is the one who actually sees the ad and then makes an action (either by
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clicking a link or by submitting their information via a form) that takes them from the
publisher’s website to the advertiser’s website.
【2】
4) 联属（Affiliate Network）：商家和联盟之间的纽带。
An affiliate network acts as an intermediary between publishers (affiliates) and merchant
affiliate programs.
3. 各个要素之间的关系：
1) 联盟和联属以及商家间的关系 - Relationship among Affiliate, Affiliate network,