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摘 要：商务英语教学与普通英语教学有着许多的不同。随着我国对内改革，对外开放的不断深入，全球经济一体化进程的不断加快，商务英语教学越来越受到高校的重视以及学生的欢迎。本文分析了在现代多媒体教学手段的辅助下的商务英语教学的革新ish, as an important part of higher education, its characteristic is to cultivate applied composite talents, and it aims to cultivate talents who are in a solid grasp of basic English knowledge, and can be combined with business background, competent in all kinds of enterprises , engaged in business translation, service, management and working to develop morally, intellectually and physically ,they are applied special talents.
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It can be seen from the business English teaching purpose, it belongs to a kind of practical English, itself has a unique purpose and applied.
However, with such a special teaching target, the development of business English teaching is not optimistic. In many colleges and universities, business English teaching and many English major teaching are indistinguishable, even with normal college English teaching it is almost the same. On the faculty, many colleges and universities the teachers who teaching business English are graduated from English major, they didn't accept the business knowledge systematically , especially the training and learning of business English knowledge .Business English teachers should not only have a good command of English, but also business activities or lines. So, in the teaching of business English courses, the teachers often turned the classroom into the traditional intensive reading English class, the teacher is the core , they spend most of the time teaching the interpretation of the crude business vocabulary and abstract theory of international economy and trade. Without the specific business background, the theory of business and the vocabulary are abstract, over time students gradually lost interest in learning, and they become passive, the monotony of the traditional teaching mode makes the practical teaching effect of business English is very different with the teaching goal.