文档介绍：精品资料网( ) 50万份精华管理资料, 3万多集管理视频讲座精品资料网( )专业提供企管培训资料国际贸易作业——关于 OEM 的探讨班级:文专贸 0922 班姓名:桑志恒王凤芹董行行蔡敬敬彭慧茹冯莉莉崔明娟葛香鲁目录一、代工生产的相关概念····························2 1、 OEM 的概念···································2 2 、代工生产( OEM 生产的概念)····················2 3、 OEM 的渊源和发展·····························2 二、代工在国际贸易中的地为和作用··················4 三、代工生产在亚太地区····························6 四、代工生产在中国································7 1、 OEM 对中国制造业正反两方面影响分析···········7 2 、代工贸易在中国的地位及相关分析·············· 10 五、 OEM 案例分析·································· 13 1 、深圳富士康经营战略·························· 13 2、“做工厂”和“做品牌”并不矛盾·············· 16 3、贴牌生产有利于走出去························ 17 4 、代工模式引发的富士康危机···················· 17 六、我们对国内代工生产的看法······················ 21 1 、借鉴日韩台在 70 年代进行产业链升级的经验····· 21 2 、发展自主研发,制造业从 OEM 向 ODM 转化········ 21 七、参考文献······································ 23 一、代工生产的相关概念: 1、 OEM 的概念: OEM 是 Original Equipment Manufacturer