文档介绍：华南理工大学工商管理学院--黎文版权所有, Copyright 1新产品开发和营销计划 New Products & Marketing Planning Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 华南理工大学工商管理学院--黎文版权所有, Copyright 2新产品开发和营销计划?概述?基本的新产品开发流程?制定营销计划的流程?营销计划的组成 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 华南理工大学工商管理学院--黎文版权所有, Copyright 3概述?新产品开发流程:一种系统化的流程—一种蓝图或者线路图—使新产品从构思到发布经历不同阶段和步骤。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 华南理工大学工商管理学院--黎文版权所有, Copyright 4基本的新产品开发流程新产品开发流程机会识别与选择概念的提出概念/项目评估开发市场导入方向我们应该往哪里走初步评估该概念值得评估吗仔细筛选我们要开发吗进度报告我们完成了吗?没有,是否继续? 市场测试是否该上市?如果上市,怎么做? 评估任务总结 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyr