文档介绍：Unit 1 Advertising
Project
Do you have any idea of the top five ads groups in the world?
1 奥姆尼康()
2 WPP集团
3 IPG (Interpublic Group)
4 阳狮(Publcis Group)
5 电通(Dentsu)
Try to find out the main idea of
each paragraph
reading
Paragraph 1:
Paragraph 2:
Paragraph 3:
Paragraph 4:
the definition of an ad campaign
the target audience and how to determine the target audience
what the ad campaign says
how to reach the audience.
Discussion
do you know about an ad campaign?
must you keep in mind when you start a essful advertising campaign?
do you need to research your audience?
should your advertising campaign be based on?
Discussion
An ad campaign is anized programme of advertisements using various types of ads to a particular audience.
A clear goal and target audience.
Because the right message needs to be created for right people.
Mainly on the target audience and the media that reaches that particular group first.
Language Points
determine v.
决定, 确定, 测定, 使下定决心
定日期:
determine

determine the date
The size of your feet determines the size of your shoes.
你两足的大小决定了你鞋的大小。
sth.
to do sth
that/wh-
Have you determined where you are going to spend the holiday?
你已决定在哪儿度假?
determine to do sth.=be determined to do sth.=make up one’s mind to do …
self-determine ,自决
self-determination ,自决(权)
appeal to:move the feeling; attract
;有吸引力
Does these paintings appeal to you?
你对这些画感兴趣吗?
Bright colors appeal to small children.
鲜艳的颜色能够吸引小孩。