文档介绍：第一部分 What is crowdfunding? ( 需要说明众筹的基本概念、分类、特征, 就是赵瑞负责的那部分,需要做 PPT 和演讲的同学整合筛选一下相关内容) Instead of raising money from a small group of sophisticated investors , crowdfunding helps firms obtain money from large audiences (the “ crowd ”), in which each individual provides a very small amount. Such investment can take the form of equity purchase ( 股权众筹), loan ( 债券众筹), donation ( 慈善众筹), or pre-ordering ( 预购, 奖励众筹) of the product (see Agrawal et al., 2011, 2013; Ahlers et al., 2012; Kuppuswamy and Bayus, 2013; Mollick, 2014). Crowdfunding helps entrepreneurs adopt new approaches of undertaking entrepreneurial projects and managing ventures, which in turn leads to new forms of business development in which the “ ordinary ” crowd gets more closely involved in these firms, as active consumers, investors, or both ( Belleflamme, Lambert et al. 2014 ). 虚拟社区第二部分企业简介选择企业:K ickstarter& 众筹网 vs Crowdfunder& 天使汇(奖励众筹 VS 股权众筹) 选择理由:中外对比,不同的众筹模式对比(落脚点:对中国众筹平台企业发展的启示) 国内行业背景: 国内众筹发展史 2014 年中国典型众筹平台数据统计 W hat does K say about himself ? Kickstarter munity of mitted to bringing creative projects to life. We are an pany of 111 people based in Greenpoint, Brooklyn. We spend our time improving the site, answering questions from backers and creators, and finding great new projects to share with you. Every day is an adventure — we get to experience projects as they happen! 众筹网于 2013 年2 月正式上线,是中国最具影响力的众筹平台,是网