文档介绍：Unit 5 Getting the message advertisement is advertising popular? A: Advertising is popular because it can increase profits and because many of the advertisements are entertaining. Question? does advertising help consumers panies? A: Advertising helps consumers find out about new products and panies introduce new products. Question? is the basic principle behind advertisements? A: Advertisements panies to influence the choice customers make by associating the product with the customers’ needs. Question? do advertisers often have to work hard to attract people’s attention? A: Advertisers often have to work hard to attract people’s attention because customers see so many ads everyday. Question? is a “bait-and –switch” ad? A: A “bait-and –switch” ad is an ad that cheats the customers by showing them one product and giving them another. Question? can we protect ourselves from misleading ads? A: We can protect ourselves from misleading ads by learning how to analyze ads. Question?