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项目内容 福建省永定.........................15
引言..........................................................................................................................ii 永定旅游目的地的竞争优势（Strengths）....................................15
1 调查、分析与判断.............................................................................................. 1 永定竞争劣势（Weakness） .........................................................16
永定旅游资源现状..................................................................................... 1 永定县旅游发展的机遇（Oppertunities） .....................................16
永定旅游产业发展现状 ............................................................................ 5 永定县旅游发展面临的威胁（Threats）...................................17
永定旅游市场及游客调查分析与判断 .................................................... 7 3 旅游价值分析与项目定位.................................................................................18
游客构成状况................................................................................... 7 资源深度剖析 ...........................................................................................18
游客行为......................................................................................... 10 土楼旅游价值提炼 .........................................................................18
经营情况......................................................................................... 10 土楼旅游意境剖析 .........................................................................19
永定旅游资源情况总结与基本思路 ...................................................... 10 相类似产品开发的启迪意义 .........................................................20
永定旅游资源情况总结................................................................. 10 项目定位： ...............