文档介绍：Revised by BLUE on the afternoon of December 12,2020.
市场营销计划书marketinglan
MARKETINGYOURBUSINESSFORSUCCESS
overtheplantodeterminewhatproduct/serviceyouwilloffer
describedyourproductorservice,itisagoodideatodevelop
andwriteyourowndescriptionbecausethisprocesshelpsyouto
knowyourproductorservice--akeyvariableinanysuccessful
whatyoufeelareitsuniqueaspects,andexplainhoworwhy
whatyouwillusetoconvincecustomerstopurchaseyourproduct
orservice.
Nextgooversalesprojections,determiningifthereisademand
,the
youtobetterunderstandhowthemarketplaceoperatesrelativeto
yourproduct/service,anditcanhelpyoudeveloptheskills
necessarytoidentifyandanticipatechangesinthemarketplace.
yourdata,
occurring,youshouldmodifythemarketingplantocoincidewith
,itiscustomaryforthe
franchisortoupdatethemarketingplanperiodicallytoreflect
changesinthemarketplaceandtokeepthemarketingprogram
current.
Amarketingplanshouldanswerthesequestions:
*Isthisproductorserviceinconstantdemand?
*Howmanycompetitorsprovidethesameproductorservice?
*Canyoucreateademandforyourserviceorproduct?
*Canyoueffectivelycompleteinprice,qualityand
delivery?
*Ifafranchise,willthefranchisorpricetheproductor
servicetogiveyoutheprojectedprofit?
yourplandoesn'tanswerthequestions,itwillneedtobe
modified,oryouwillneedtodeviseastrategythatwillprovide
understandthepro