文档介绍：策天下
企业形象手册
学员:吴凤勇
学号:091212115
成员:吴凤勇、刘艺、翁锦生、卢艳琳、温婷婷、郑桂华、曾丽娟
经理:刘艺
目录
本次策划项目意义···············································1
策划人(或者机构)简介·········································1
手册使用说明················································· 1
总经理致词················································· 1
一、企业介绍·················································2
二、品牌形象诠释·············································2
(一)命名由来,含中英文说明··········································2
(二)标识图、设计理念、标识释义······································2
(三)品牌核心广告语、广告语理念······································2
三、理念识别·················································2