文档介绍：ClientGoal:ShouldGreatBurgeracquireHeavenlyDonutsaspartofitsgrowthstrategy?
OurclientisGreatBurger(GB)afastfoodchainthaoftop,middlemanagementoCulturalfit,ifverydifferent,whatpercentofkeymanagementwould
likelybeabletoadjustAbilitytoexecutemerger/combinecompaniesoGBexperiencewithmergersinpast/"intofranchising
?Canwemanagetwodifferentfranchisingstructuresatthesametime?
.
synergiesthatcouldbeachievedbyacquiring
Exhibit1
Stores
GB
HD
Total
5,000
1,020
NorthAmerica
3,5001000
Europe
1,000
20
Asia
400
0
Other
100
0
Annualgrowthinstores
10%
15%
Financials
GB
HD
Totalstoresales
$5,500m
$700m
Parentcompanyrevenue
$1,900m
$200m
Keyexpenses(%sales)
Costofsales
51%
40%
Restaurantoperatingcosts
24%
26%
Restaurantproperty&equipmentcosts
%
%
Corporategeneral&administrativecosts
8%
15%
Profitas%ofsales
%
%
Sales/stores
Industryaverage
$$$$
QUESTION2
WhatpotentialsynergiescanyouthinkofbetweenGBandHD?
ANSWER2
Wearelookingforafewresponsessimilartotheonesbelow:
LowercostsoBiggestopportunitylikelyincorporateselling,general,and
administrativeexpenses(SG&A)byintegratingcorporatemanagementoMaybesomeopportunitytolowerfoodc