文档介绍：外文文献翻译
（含：英文原文及中文译文）
文献出处：Wardono P, Hibino H, Koyama S. Effects of Interior Colors, Lighting and Decors on Perceived rable to customers (Joseph Pine II and James H. Gilmore, 1998). These authors have found five key experience design-principles for designing memorable experience including:
Theme the experience,
Harmonize impressions with positive cues,
Eliminate negative cues,
Mix in memorabilia,
Engage all five senses".
Among eating activities hedonic eating may represent the need of
memorable eating experience, where stimuli consisting of foods, physical environment and social factors as human external factors play a role in satisfying customers (Macht ., 2005). These authors elaborate that environmental condition including, temperature, lighting, and acoustic should be set up appropriately to support pleasurable eating. In addition, the attendance of familiar eating partners such as, the family, friends or special friends will increase appetite and pleasure which may be identified through psychological manifestation like eating behavior and subjective experiences, beside other more physical responses. Wansink (2006) also adds this notion that pleasurable moments can be attained when we share food with family and friends. In fact, gathering with friends or meeting new relatives becomes a common reason for hangout and eating out. Many types of eating-places like coffee houses, cafes, or bistros among many others have long been developed trying to find the best solution to fit that need, the place where people gather for informal and relax socialization. Ray Oldenburg (1997) terms such places, beside book shops, beauty salon, fitness center and the like as third place, after second place or office where people go for working and first place, the home the most vital place of all where we spend most of our time for our domestic life. Although we spend time the least in the third place and less prominent in our life compared to the first and second one,