文档介绍：1 格力空调营销策划书系别:经济管理学院班级: 2015 级市营升本 2班学号: 1505112229 姓名:张小兰成绩: 2 目录 1. 前言···························· 4 2. 格力空调的市场营销现状····························· 4 格力空调公司简介····························· 4 格力空调的市场营销现状····························· 5 格力空调目前存在的问题····························· 6 3. 格力空调的市场营销环境分析························· 6 外部环境分析····························· 7 政治环境····························· 7 经济环境····························· 7 技术环境····························· 8 社会文化环境····························· 8 内部环境分析····························· 8 SWOT 分析····························· 3 10 4. 格力空调的营销战略策划····························· 11 市场细分····························· 11 目标市场的选择················&