文档介绍：2013 年下半年营销推广思路 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 钱塘江、富春江、新安江三江合璧处, 西湖与千岛湖之间。至此,便是之江转塘板块,而这个著名的风景区,正在向繁华的新城悄然转变。三江两湖之江正中钱塘江、富春江、新安江西湖千岛湖之江 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 客户市场项目 1、处于什么样的市场环境? 2、有什么样的市场机会? 1、客户是谁? 2、在哪里? 3、有什么特征和需求? 4、如何有效地找到客户并提供与之需求相应的价值? 1、自身有什么优点和不足? 2、如何扬长避短? 3、如何将产品卖点与客户需求结合? 价值点利益点机会点 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 市场分析推广策略 13 推售策略 4 产品优化 2 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 市场分析 PART 1 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 西湖景区之江度假区西溪景区 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 项目位于之江板块,处于之江旅游度假区内,南侧接临西湖高尔夫别墅、 18洞西湖高尔夫球场,东临杭州绕城高速,片区内植被覆盖率高,房产项目以高端物业为主,且开发时间较长,多为二手房源。总体地理位置较好,适合开发高端物业。项目土地为转塘留用地,总占地面积为 20489 平方米,总建筑面积 27025 平方米,可售面积在 1万方左右,共 32套别墅产品,为本项目 49% 部分。市场分析项目属性项目项目 Evaluation only. Evaluation only. Created with Client Profile . Crea