文档介绍：西山林语广告推广 MIS 摩砚广告|创造立执行立服务立| Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 世纪万通房地产,从“天琴湾”开始在武汉楼市崭露头角,成为武汉品牌房企之一。 2010 年, “西山林语”项目的打造,将为品牌注入更多活力及创新理念,进一步助其品牌大放异彩,跨入真正意义上品质品牌提升年。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 成功的推广方案,必然是各项推广手法的完美集合体,在这个集合体里面,精彩的案名是血液,定位、广告语是筋骨,赋予项目的独特概念、生活主张则是灵魂。下面,看摩砚如何运筹帷幄,风生水起! Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 一、竞争分析“西山林语”是什么? 竞争分析项目分析客群介定推广语言视觉展示阶段策略 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. ——“西山林语”大环境分析: 1、行业趋势: √近两年随着武汉新区的打造,汉阳地产开发逐步升温。而作为武汉向西南辐射的重要支点,王家湾得市区出口之利,成为武汉新区的引擎地带;同时,周边配套的步步完善,轻轨的开通, 这个曾被认为是次商圈的汉阳王家湾商圈悄悄向复合型商圈变身, 逐步成长为名副其实的“旺”家湾。√开发区内住宅项目陆续竣工,银行、星级酒店、超市、房地产纷纷抢滩发展, “置业在汉阳,消费在汉阳”之势愈演愈烈。“西山林语”是什么? 竞争分析项目分析客群介定推广语言视觉展示阶段策略 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 2、金融环境: √国际环境较稳定,确保了国内经济持续稳定发展,为房地产创造了有利环境; √武汉国民生产总值和常住人口快速增长; √王家湾片区发展势头良好; “西山林语”是什么? 竞争分析项目分析客群介定推广语言视觉展示阶段策略 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd.