文档介绍：Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. Question1 : 市场冰封,项目如何脱颖而出,建立自身的市场影响力? Question2 : 推售在即,如何撬动观望情绪,导入有效客源? 核心命题 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 报告框架项目背景营销策略阶段执行项目分析市场分析客户分析 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 鲁家峙岛渔业佛文化旅游文化渔业旅游度假渔业渔业舟山首个城市大型人居岛屿?周边岛屿多以佛文化、旅游文化及渔业资源定位。舟山缺少一个真正意义上属于城市中产阶级居住的岛屿。?本案的出现将会满足鲁家峙岛上追求高品质社区客户、舟山本岛居民及部分追求高性价比住宅宁波区域的客户。项目分析︱整岛定位 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 大型居住岛屿的开发,代表着城市未来人居发展的方向舟山市普陀区鲁家峙岛控制性详细规划整岛范围居住用地用地布局建筑类型 平方公里 6个城市社区各类用地基本呈条带状沿沈家门港展开。涵盖了多层、高层、别墅、酒店、商业等多种物业类型城市建设用地居住人数 平方公里 万人项目分析︱整岛定位 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 山海九里价值点 C04C08 项目价值点?四面海景自然资源?沈家门未来发展方向?城市高端人群圈层?超大规模社区?高档次综合配套?精工品质、知名地产开发?山海九里首发力作,潜力空间?比邻沈家门老城区,离城不离市?沈家门跨海大桥直达,交通便捷?毗邻北岸线未来商业新中心?质感社区,内外双重景观价值?高延展性空间设计,以舒适为第一尺度整岛开发和项目规划有多项亮点项目分析︱规划优势 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 但同时也有不