文档介绍：海川地产顾问海川地产顾问海川地产顾问 36524 大厦项目营销方案 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 海川地产顾问海川地产顾问海川地产顾问一、项目基本情况 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 海川地产顾问海川地产顾问海川地产顾问基本数据?总用地面积约 1100 平方米?总建筑面积约 18000 平方米?地上建筑面约 16000 平方米?地下建筑面积约 2000 平方米?一、二层商业约 2000 平方米?三至六层酒店公寓约 4000 平方米?七至十七层 LOFT 公寓约 8700 平方米 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 海川地产顾问海川地产顾问海川地产顾问项目 SWOT 分析?S(项目优势) 1、本项目处于城市副中心区域,周边生活配套齐全。 2、本项目位于城市主干道,交通便利。 3、本项目产品规划设计新颖,功能完善。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 海川地产顾问海川地产顾问海川地产顾问?W(项目劣势) 1、本项目规模小,不利塑造高端产品形象。 2、本项目手续欠缺,不利于项目整合推广。 3、项目周边环境一般,区域内无高端楼盘,难以支持本项目的高价位。 4、车位少,无法满足客户正常需求。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 海川地产顾问海川地产顾问海川地产顾问?O(项目机会) 1、本项目区域竞争楼盘不多,有利于客户积累。 2、区域市场缺少有品质、有档次的产品。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 海川地产顾问海川地产顾问海川地产顾问?T(项目威胁点) 1、当前本市房地产市场中,公寓类产品较多,市场接近饱和。 2、项目所在区域商务氛围不成熟。。 Evaluation only