文档介绍：阳晨新世界营销代理策划报告 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 目录一、市场环境二、项目综合分析三、项目定位及销售价格定位四、营销广告定位策略五、推广包装六、市场策略七、营销推广策略八、商业地产 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 市场环境?今年下半年,国家将会陆续出台一些关于房地产的新政策,以解决房价上升过快对社会经济造成的潜在危险。?5月18日《成都商报》、《华西都市报》报道说“国家将有六剂猛药整治房地产业”。?目前地产市场的产品同质化严重,楼盘千篇一律。开发《阳晨新世界》,必须精心打造出差异化、唯一性的产品,才具备竞争力。 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 简阳调查数据分析简阳调查数据分析物业类型: % % % ?. 0% 10% 20% 30% 40% 60% 多层住宅(不带电梯)高层住宅小高层住宅??结论:市场对多层住宅的需求量很大 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. % % % % % % % 0% 10% 20% 30% 40% 50% 60% 70% 会所康体娱乐设施学校幼儿园商业设施银行\证券公司其它简阳调查数据分析简阳调查数据分析(续(续-1 -1) ) 结论:购买客户群更关注生活的便利与品质配套设施需求 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 对小区内外规划重视度: % % % % 0% 10% 20% 30% 40% 50% 60% 小区内部规划小区周边市政规划无所谓其它简阳调查数据分析简阳调查数据分析(续(续-2 -2) ) 结论:购买客户更注重小区规划与市政配套的完善 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2