文档介绍：市场营销专业英语核心词汇
The production concept 生产观念
Wide distribution 广泛的分销
Expand market 市场扩张
Prospective buyers/potential customers/prospect 潜在顾客
Hard selling 卖力的推销
Dissatisfied customer 不满意的顾客
Marketing concept/societal marketing concept 营销观念/社会营销观念
Take an inside-out perspective 采用由内而外的视角
Long-term customer relationship长期的顾客关系
Target market 目标市场
Operating cost 运营成本
Responsive marketing 响应型营销
Creative marketing 创造型营销
Market segmentation 市场细分
Target choice 目标市场选择
Product positioning 产品定位
Market diversification 市场多元化
Product portfolio 产品组合
The volume of sales required for profitability 盈亏平衡销量
petitive advantage 可持续竞争优势
Joint venture 合资企业
Problem recognition 问题识别
Information search 信息收集
Evaluation of alternative 备选方案的评估
Purchase decision 购买决策
Postpurchase behaviour 购买后行为
Frequently purchased product 经常购买的产品
Evaluative criteria 评估的标准
The second-most preferred brand 第二喜欢的品牌
On sale 促销
Salesperson persuasiveness 销售人员的劝说
Maximize customer satisfaction使顾客满意最大化
Toll-free telephone 免费电话
Positive munication 积极的售后沟通
Advertising campaign 广告活动
Routine response behavior 常规反应行为
Limited decision making 限制性决策
Purchasing power 购买力
Financial/social/psychological risk 财务/社会/心理风险
Reference groups 参照群体
Opinion leaders 意见领袖
Family members 家庭成员
Family life-cycle stage 家庭生命周期阶段
Subculture 亚文化
White-collar worker 白领工人
Blue-collar worker 蓝领工人
Word of mouth 口碑
Retail