文档介绍：CHAPTER FIFTEEN
THE ORGANIZATION OF INTERNATIONAL
BUSINESS
Objectives
Profile the evolving understanding of the orga, marketing expertise, and global reach. Formal planning at the business-unit level includes initiatives on major issues such as biotechnology, the restructuring of the health-care industry and globalization. Although J&J's operating units are largely decentralized, headquarters managers are responsible for coordinating production and marketing on a global basis and dealing with issues common to many or all operating units. Successful employees are rotated among units. Self directed councils (research, operations, etc.) meet regularly to swap ideas.
Teaching Tip: Review the PowerPoint slides for Chapter Fifteen and select those you find most useful for enhancing your lecture and class discussion. For additional visual summaries of key chapter points, also review the figures in the text.
INTRODUCTION
Organizational challenges abound in this era of globally dispersed resources and operations. International managers must create structures, systems, and a culture that will effectively implement their company9 s strategies around the world. Formulating the appropriate strategy is merely the first step of a long process that includes crafting an organization that will work to implement that strategy. Figure summarizes the challenge of integrating different elements into a unified whole.
THE CAUSES OF CHANGE
In the past, structuring the organization was thought to be merely a matter of reorganizing the lines and boxes of the formal organizational chart. In times of rapid change, however, it is necessary to jumpstart the development of knowledge generating and decision-making relationships rather than to wait for them to form according to the prescribed organizational chart. Globalization has changed the opportunity set and efficiency frontier for companies (see Chapter Eleven) and has resulted in new strategies that demand more sophisticated org