CASE STUDY FRAMEWORK Introduction External analysis-Macro External analysis-Micro Internal analysis SWOTI analysis Redefinition of the problem Goal Alternative solutions Motivated choice Implementation Marketing environment analysis Macro environment analysis (External) Micro environment analysis (External) Internal environment analysis External analysis:Macro & Micro PEST analysis Five forces analysis Consumer analysis Supplier analysis Stakeholder analysis PEST analysis Political/legal Monopolies legislation Environmental protection laws Taxation policy Employment laws Government policy Legislation Others? Economic Factors Inflation Employment Disposable e Business cycles Energy availability and cost Others? Socio-cultural Factors Demographics Distribution of e Social mobility Lifestyle changes Consumerism Levels of education Others? Technological New discoveries and innovations Speed of technology transfer Rates of obsolescence Information technology Others?