文档介绍：MESE Production 生产
Koala / Annie
19 Apr 2008
Warm Up 热身
上节课中, 你印象最深的事情是什么?
上节课中, 你印象最深的人是谁?
能模仿一下这个人吗?
市场信息发布
利好消息, 统计数据发布
突发事件, 丑闻….
MESE Macro-Environment
来自其他公司的影响
Break 10mins
损益表
Financial Reports —— Industry Report
汇总全行业的情况
提供每家公司的可公开信息，以便了解其市场表现。
数量信息
主要反映供应与需求状况，包括：
Total Orders
Total Products
Total Sold
Total Capacity
Inventory
Financial Reports —— Industry Report
Financial Reports —— Industry Report
价值信息
主要反映按货币计算的供应与需求状况，包括：
Industry Sales
Average Price
Total Production
Average Production Cost
Average Total Cost
劳动生产率信息
主要反映公司是否有效利用自己的资源，包括：
Employees
Sales/ Employees
Units/ Employees
Capital Investment
Capacity Utility
Financial Reports —— Industry Report
金融税收信息
主要反映一些宏观 经济状况，包括：
Prime Rate
Loan Limit
Tax Rate
Tax Paid in Period
Tax Paid to Date
Financial Reports —— Industry Report
竞争者信息
主要全部公司的可公开信息，包括：
Sales
Profit
Price
Retained Earnings
Market Share
MPI
Financial Reports —— Industry Report
盈亏表
主要反映企业盈亏状况，包括：
Sales COGS
Gross Margins
Marketing Depreciation
R&D Layoff Charge
Inventory Interest
Profit before Tax
Tax
Net Profit
Financial Reports —— Company Report
经营报告
主要反映企业内部的运营数据，包括：
Operation Decisions
Production Report
Marketing Report
Investment Report
Financial Reports —— Company Report
Financial Reports —— Company Report
经营报告
Operation Decisions
Production Report
Marketing Report
Investment Report
Price
Production
Marketing
Capital Investment
R%D
Financial Reports —— Company Report
Operation Reports
Operation Decisions
Production Report
Marketing Report
Investment Report
Production
Factory Capacity
Capacity Utilization
Production Cost/Unit
Inventory
Employees
Financial Reports —— Company Report
经营报告
Operation Decisions
Production Report
Marketing Report
Investment Report
Orders Received
Sales Made
Unfilled Orders
Price/Unit Sold
Total Cost/Unit